As Creative Director, I led the development of this video, combining real patient and caregiver interviews with supporting B-roll to create an authentic, emotionally engaging narrative. I partnered with a writer to shape the story and crafted storyboards to guide the visual flow. Collaborating closely with an editor, I ensured the final piece reflected the brand’s tone while maximizing emotional impact. The video was featured on the Ztalmy website and showcased at a major medical conference.