I developed concepts and creative direction for multiple social campaigns, including Eliquis TV adaptations and AFib awareness ads. For each piece, I led storyboarding and animation planning, designed headline treatments and custom visuals, and shaped narrative flow to ensure clarity, engagement, and alignment with brand tone and safety requirements. Working with existing footage, I layered voiceover, custom graphics, and animations to reinforce key points and guide viewers through the message visually. The work optimized platform specifications while driving patient engagement and program awareness across campaigns.