ELIQUIS Social Ad
I adapted this social ad from the Eliquis TV spot. I developed the concept, storyboarded the animation flow, and designed bold headline treatments to work within platform specs while maintaining brand tone and safety requirements.
AFib Awareness Social Ad
I created the concept for this animated awareness ad and illustrated all the custom visuals featured in the piece. The goal was to clearly communicate AFib symptoms in a friendly, accessible way while staying aligned with the unbranded campaign’s tone and palette.
AFib Awareness Ad
For this social ad, I worked with existing video footage and layered in voiceover to enhance storytelling. I created custom graphics to reinforce key points and help guide the viewer through the message visually. My role included shaping the narrative flow, designing supporting visuals, and ensuring all elements worked together seamlessly for a compelling, platform-optimized final piece.
Eliquis 360 Support Social Ads
I led concepting, storyboarding, and design for this 15-second Facebook ad promoting Eliquis 360 Support. I created all artwork and animation ideas to highlight key program benefits and drive patient
sign-ups in a clear, engaging way.